https://www.vibe.com/2020/01/nipsey-hussle-the-marathon-book-club Featured. “Now, almost a year later, 74 black men and two Latinos make up the four chapters of The Marathon Book Club,” writes Angel Jennings in her L.A. Times story. Nipsey Hussle Book Bundle. Three Magic Words: The Key to Power, Peace and Plenty, Written by Uell Stanley Andersen, the book provides tools on how to tap into the power within. The Marathon Book Club also has several other chapters nationwide. After reading the book, Nipsey came … His fans and friends. Click the link below to purchase a custom book bundle of Nipsey Hussle reads curated by our staff. Like Tupac Shakur, the late and greatly mourned Nipsey Hussle was a bibliophile. The Marathon Book Club also has several other chapters nationwide. google_ad_client: "ca-pub-8326274886320323", Since his death last March, the rapper’s fans created a reading list based off of the books he cited in songs and interviews — one that went viral and led 76 men of color to create The Marathon Book Club.. Written by Jonah Berger, Contagious provides marketing tips on how to make products more attractive to buyers. (adsbygoogle = window.adsbygoogle || []).push({}); This innovative method of distribution made huge waves in the music industry, especially the independent scene. One of Nipsey’s most successful and widely-publicized campaign to date was his 2013 mixtape Crenshaw. But he was also a self-made scholar. Written by David R. Hawkins, the book delves into the impact of how and why choices are made. Nipsey Hussle was a talented rapper and an activist. Mentioned on the song “Blue Laces 2,” Nipsey had plans of naming his last album after the book. A fan- @theSIMSITY-created a meme that lists the books that Nipsey Hussle mentioned during his interviews, and it went viral. Nipsey Hussle Fans Start Book Club Based on Late Rapper's Reading List: The Marathon Book Club ... the late and greatly mourned Nipsey Hussle was a bibliophile. Inspired by Nipsey’s business acumen, Jay-Z bought 100 copies. Written by Al Ries and Jack Trout, the book takes a look at rules within marketing that are essential to growth. During a 2010 interview with Complex, Nipsey discussed the book and said, “It’s about the power of the mind. The Way of the Superior Man: A Spiritual Guide to Mastering the Challenges of Women, Work, and … Dec 17, 2020. Independent artists: learn how to build a fanbase and make money from your music. When Nipsey Hussle’s Crenshaw mixtape dropped in 2013, I was in the penitentiary serving a two- to five-year sentence. Nipsey mentioned that he was inspired by the book during a 2010 interview with Complex. © 2020 Rolling Out. Written by George L. Jackson months before he was killed in 1971 while doing time at San Quentin State Prison, the book tells the life story of Jackson, who served 11 years in prison for allegedly stealing $70 from a gas station. A fan- @theSIMSITY-created a meme that lists the books that Nipsey Hussle mentioned during his interviews, and it went viral. B O S S. W E A L T H. M O V E S FREE E-BOOK AVAILABLE 8/15 . Nipsey Hussle (Photo credit: Norm Johnson for Steed Media). As one of the top independent rappers in the game today, Nipsey has constantly been pioneering and innovating new techniques and strategies to build his brand, engage with his fanbase … Jonah Berger released an official statement to HipHopDX.com about how his book inspired Nipsey Hussle. He wanted to take music and put it back into the hands of the artists. Nipsey Hussle’s business partner Jorge Peniche handing him Jonah Berger’s Contagious book changed a lot for Nipsey. Hussle found that the tools he needed to realize his dreams were inside books. Written by Elijah Muhammad in 1965, the book provides insight on how Black men can take steps toward self-improvement. This self-help book that invites the reader to see the unlimited power that is yours to obtain. Read More on Amazon Get My Searchable Collection of 250+ Book Notes. “Neighborhood Nip” credited the strategy in part to … “Now, almost a year later, 74 black men and two Latinos make up the four chapters of The Marathon Book Club,” writes Angel Jennings in her L.A. Times story. What that means less is fans that are better served. Video Book Notes Nipsey Hussle’s Crenwshaw Mixtape Inspired by the book Contagious. In a 2019 interview with Clash, Nipsey discussed the book and said, “There’s a chapter called the ‘Levels of Human Consciousness’ and what the whole premise is [is] that basically the power of frequency of your action is informed by the intention, and there’s a chart of all these different intentions that you can have.'”. Written by Sam Greenlee in 1968, the fictional story follows Dan Freeman, the first Black CIA officer and former gang member in Chicago, as he learns the tactics of the CIA. Hardcover $18.90 ... Contagious: Why Things Catch On. An avid reader, many of the views Nipsey presented in his raps came from books that helped him to see the world differently. The reason I chose to charge $100 dollars each copy and only start with 1000 units is because I tailor making my music for those who are listening. Contagious: The Book that Inspired Nipsey Hussle’s Crenshaw Campaign. Nipsey Hussle‘s ‘ Crenshaw ‘ mixtape marketing was inspired by a part in the book Contagious, written by Jonah Berger.Berger tells the story of how business owner Stephen Starr sold and marketed a cheesesteak, for $120. enable_page_level_ads: true These are the 3 books that changed Nipsey Hussle's life and are books that have influenced mine as well. How to boost sales. Whatever the case may be, Nipsey Hussle made $100,000 cash on his mixtape, few other rappers can say that. Here are seven books that guided the philosophy of Nipsey Hussle. (adsbygoogle = window.adsbygoogle || []).push({ While the mixtape was distributed for free on websites like DatPiff, Nipsey provided incentives for the $100 version such as autographing every copy, meet and greets and concert entries. This error message is only visible to WordPress admins, Contagious: The Book that Inspired Nipsey Hussle’s Crenshaw Campaign, Nipsey Hussle’s relentless hustle and major moves, one of the top independent rappers in the game today, effectively build their brand and expand their fanbase, How Kevin Gates Built Up A Loyal Fanbase to Support his Grind, 10 Lessons You Can Learn From Successful Independent Hip Hop Artists, Independent Hip-Hop Record Label Profile: 300 Entertainment. “Now, almost a year later, 74 black men and two Latinos make up the four chapters of The Marathon Book Club,” writes Angel Jennings in her L.A. Times story. Glastonbury Set to be Even Bigger in 2010, How to meet deadline for essay writing assignments, Identifying the Best Online Casino to Play Slots, Top 5 Relaxing and Meditating YouTube Sounds for Studying and Thinking, Top Hits: The Most Iconic Album Covers of All Time. As a way to change up the way hip hop music was being treated as quick-serving, disposable product instead of valuable art, Nipsey set up a pop-up shop in Fairfax, Los Angeles, selling limited edition hard copies of Crenshaw at $100 per copy. Here are seven books that guided the philosophy of Nipsey Hussle. Nipsey Hussle was a talented rapper and an activist. Kinda like the effect of less kids in a class room leading to a better education. I highly recommend them to anyone. by JJ Vance | Apr 25, 2019. How to get more word of mouth. Written by Jonah Berger, Contagious provides marketing tips on how to make products more attractive to buyers. I remember being so inspired by Nipsey Hussle’s Proud 2 Pay campaign, he was doing something that was unheard of, he charged $100 for his mixtape. One of my favorite marketing books, it's a useful overview of why some things catch on, others don't, and how we might better engineer our messages. Stop The Breaks is an independent music marketing company focused on showcasing independent hip-hop artists. by Rob Kenner | Mar 23, 2021. by Jonah Berger, Keith Nobbs, et al. Privacy Policy    Visitor Agreement     Media Kit. Jackson would become an activist while in prison. In the book, Jonah identifies six principles that cause people to talk about and share an idea or product: For independent artists grinding it out and trying to figure out ways to effectively build their brand and expand their fanbase, Contagious can be a great starting point in understanding the principles of marketing and why people share things. Within 24 hours, Nipsey moved all 1,000 copies of the mixtape, cashing in for $100,000. Nipsey Hussle - A Secret Biography of an Icon and West Coast Hero: The Life, Times, and Legacy of Nipsey Hussle Rapper Extraordinaire. Hussle purchased more than $400 worth of books, including a $200 Jean-Michel Basquiat coffee-table book, “Sacred Woman” by Queen Afua, and several children’s novels. Freeman later uses the skills that he learned at the CIA and goes to war against the American government. If you’re an independent artist grinding it out, then there’s no doubt that you’ve been keeping an eye on Nipsey Hussle’s relentless hustle and major moves. “You will learn how you can turn this power to work for you, here on Earth, to make your life majestic and overflowing with good.” Hussle referenced the book in a 2010 Complex interview. How to get your albums and projects catch on. But he was also a self-made scholar. Our goal is to help motivate, inspire and educate independent artists grinding around the world. The Life and Times of Nipsey Hussle. ROLLINGOUT.COM — Nipsey Hussle often shared keen insight on entrepreneurship, self-awareness and societal issues through his music. As a professor at the Wharton School of the University of Pennsylvania, Jonah is an expert on word of mouth, viral marketing, social influence, and trends. We provide branding, content marketing, social media, SEO and music promotion services. Nipsey Hussle born Ermias Joseph Asghedom is often sited as a rapper and songwriter from Los Angeles, California but he … All Rights Reserved. In several interviews, Nipsey Hussle has credited Contagious: How Things Catch On as the idea behind his formula. Contagious . Stop The Breaks | Independent Music Grind. Nipsey Hussle to talk about the inspiration behind the independent music scene on the West Coast. It’s not about stepping outside of what I’m known for in hopes of new discovery. Nipsey Hussle often shared keen insight on entrepreneurship, self-awareness and societal issues through his music. T.I. After reading the book, Nipsey came up with the idea to sell his Crenshaw mixtape for $100 apiece. High-Level Thoughts. When asked how he got the idea he mentioned reading Contagious: Why Things Catch On by Jonah Berger. It’s about the projection of your thoughts into reality.”. Please go to the Instagram Feed settings page to connect an account. revealed during an Instagram live chat on April 3, 2019, that Nipsey Hussle gave him the book. One of the first stories is about a restaurant owner in Philly … Written by Elijah Muhammad in 1965, the book provides insight on how Black men can take steps toward self-improvement. During the mixtape’s campaign, Nipsey revealed that the inspiration behind selling Crenshaw for $100 per copy was from a book he read: Jonah Berger’s Contagious: How Things Catch On. The Marathon Book Club also has several other chapters nationwide. Blog Posts. An avid reader, many of the views Nipsey presented in his raps came from books that helped him to see the world differently. Nipsey loved to read books, and he read often. Contagious: Why Things Catch On by Jonah Berger Contagious is filled with concepts that musicians can use to get attention and make it big. . JAY Z was so impressed by Nipsey that he bought 100 copies of the mixtape for $10,000. A fan- @theSIMSITY-created a meme that lists the books that Nipsey Hussle mentioned during his interviews, and it went viral. Nipsey told Forbes that he was given the book by a friend and used some of the rules for his own journey in the music business. T.I. Nipsey Hussle at … 3. I had been following his … Typical for the studious Nipsey, the move was inspired by a marketing book he’d read called Contagious, which featured a $100 Philly cheesesteak. As one of the top independent rappers in the game today, Nipsey has constantly been pioneering and innovating new techniques and strategies to build his brand, engage with his fanbase and monetize his product. Fans lined up around the city block to buy “Crenshaw” from the retail store Nipsey Hussle owns. 20X Faster Way to Pass SalesForce Admin Certification Exam! Rating: 7/10. Contagious by Jonah Berger. From the branding tome “Contagious: Why Things Catch On,” he got … Shop Now. Each bundle will include an emailed document notating Nipsey’s thoughts on the books. Neighborhood Nipsey Hussle pays DJ Skee a visit to discuss his new Crenshaw mixtape and reveal the details behind its $100 price tag. revealed during an recent Instagram live chat on April 3, 2019, that Nipsey Hussle gave him this book. 4.1 out of 5 stars 162. }); If you’re an independent artist grinding it out, then there’s no doubt that you’ve been keeping an eye on Nipsey Hussle’s relentless hustle and major moves. A class room leading to a better education asked how he got the idea behind his formula Crenwshaw inspired. Educate independent artists grinding around the city block to buy “ Crenshaw ” from the store... 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